About

Creative Director and Brand Leader with 20+ years of experience shaping and scaling brands across healthcare aesthetics, live events, sports, and entertainment. Proven ability to define visual identity, lead cross-functional teams, and deliver high-impact creative solutions across digital, print, experiential, and broadcast channels.

Known for a hands-on leadership style balanced with strategic oversight, I partner closely with Marketing, Sales, Operations, Finance, and Executive teams to align creative direction with business objectives. I apply a data-informed approach to decision-making—leveraging performance metrics, budgets, timelines, and operational constraints to guide creative strategy, optimize resources, and drive measurable outcomes.

I bring end-to-end ownership from concept through execution, with a focus on building scalable systems, maintaining brand integrity, and delivering work that is both creatively strong and operationally sound.